Zettle by PayPal
Senior Creative
Art Direction, Strategy, Content & Campaigns, Stakeholder engagement
Stories of the Selfmade: taking a social-first approach to content for the UK’s Small and Medium-sized Business community…
Working as part of a small creative team on-site with Oliver Agency, I helped define the content strategy, editorial framework, and visual direction for the fintech before setting the overarching design for Zettle’s entire UK output.
Drawing on the central theme of collective power, we took a social-first approach to foster a real sense of community around both Zettle and small to medium-sized business (SMB) owners in the UK.
Collaborating closely with Zettle’s global marketing leadership, I delivered content and campaigns across social, online, OOH, print, and event-based media – bringing in a UK-wide pool of external creative talent and introducing key media partners along the way. Together, we grew Zettle’s audience, generated new business leads, and placed Zettle at the heart of the SMB community.
Stats
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60%
Increased Zettle’s UK social following by 60% YoY, expanding brand reach and engagement.
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20%
Content and campaigns drove a 20% increase in SMB sign-ups, directly contributing to business growth.
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2M+
OOH and print-based advertising, direct marketing and event activations reached 2M+ SMB owners across the UK, positioning Zettle as a key player in the fintech space.
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10+
Built a network of 10+ UK-based creatives and established collaborations with key media partners to amplify brand storytelling.
“Nick brings a powerful layer of creativity and design competence to a wide range of situations – he is customer-centric to the core and a really strong collaborator.”
General Manager, Zettle by PayPal
