Harvey Nichols Dubai
Creative Director
Art Direction, Leadership, Strategy, Branded Content
Elevating Harvey Nichols in the UAE with with a Bi-Annual Fashion & Culture Magazine
Harvey Nichols is one of the world’s best-known luxury fashion retailers, a defining source for the most desirable, bleeding-edge designer brands since 1831…
Collaborating with a stellar team of editors, designers, photographers, and stylists, I established the overarching creative direction for both print and digital editions. The magazine reflected the store’s ever-evolving showcase across the United Arab Emirates (UAE), promoting the Harvey Nichols brand globally while elevating awareness and driving engagement in the region.
The result was a bi-annual magazine featuring luxury fashion and accessories, trend reports, beauty news, jewellery, and exclusive interviews – an indispensable compendium of the latest looks and key cultural happenings across the UAE.
Stats
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100,000+
The magazine reached 100,000+ high-net-worth readers across the UAE through both print and digital editions.
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20%
Contributed to a 20% YoY uplift in flagship store visits, reinforcing Harvey Nichols’ presence in the UAE luxury market.
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10%
Featured brands saw an average 10% sales boost following editorial coverage in the magazine.
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10+
Established the magazine as a key fashion and lifestyle authority in the UAE, featuring 10+ interviews with industry leaders and influencers.
“Working with Nick on this project was a joy - he brought so much style and flair to both the print and digital versions and effortlessly managed with a small budget, tight deadlines and a remote client.”
Editor, Harvey Nichols Dubai/The River Group
