Studio Booth

Amplience

Creative Director

Leadership, Creative Vision, Branding, Customer Experience, Stakeholder engagement

Driving Engagement and Growth with a New Brand Identity

Creative Direction at Amplience – an AI-driven content platform powering top retailers (L’Oréal, Gap, Tom Ford, ASDA, Boots, Domino’s) with content management, experience building, and GenAI solutions.

Leading a global in-house team of 13 creatives, I delivered a bold new brand identity amid a Series D funding round, leadership shifts, and a GenAI pivot. By keeping creativity in-house, we achieved significant cost savings while redefining the brand across all touchpoints – driving traffic, leads, social growth, and higher engagement, ultimately boosting awareness and performance.

Stats

  • 40%

    Increase in Website Traffic following the brand identity rollout.

  • 25%

    Growth in Lead Generation through refreshed digital assets and targeted campaigns.

  • 30%

    Social Media Engagement uplift across key platforms within six months of launch.

  • 20%

    Improvement in Conversion Rates on core product pages.

  • 100+

    Global Brand Rollout across 100+ touchpoints within the first year.

  • 0%

    Drop in BAU production throughout rebrand, Series D funding round and business model pivot into GenAI.ars.

Get in touch

“A hugely talented creative thinker, Nick led the in-house rebrand of Amplience whilst managing a heavy rotation of creative assignments. He understands how to apply creative in service of growing a business.”

Chief Marketing Officer, Amplience

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