Amplience
Creative Director
Leadership, Creative Vision, Branding, Customer Experience, Stakeholder engagement
Creative Director
Leadership, Creative Vision, Branding, Customer Experience, Stakeholder engagement
Creative Direction at Amplience – an AI-driven content platform powering top retailers (L’Oréal, Gap, Tom Ford, ASDA, Boots, Domino’s) with content management, experience building, and GenAI solutions.
Leading a global in-house team of 13 creatives, I delivered a bold new brand identity amid a Series D funding round, leadership shifts, and a GenAI pivot. By keeping creativity in-house, we achieved significant cost savings while redefining the brand across all touchpoints – driving traffic, leads, social growth, and higher engagement, ultimately boosting awareness and performance.
Increase in Website Traffic following the brand identity rollout.
Growth in Lead Generation through refreshed digital assets and targeted campaigns.
Social Media Engagement uplift across key platforms within six months of launch.
Improvement in Conversion Rates on core product pages.
Global Brand Rollout across 100+ touchpoints within the first year.
Drop in BAU production throughout rebrand, Series D funding round and business model pivot into GenAI.ars.
“A hugely talented creative thinker, Nick led the in-house rebrand of Amplience whilst managing a heavy rotation of creative assignments. He understands how to apply creative in service of growing a business.”
Chief Marketing Officer, Amplience