Amplience
Creative Director
Leadership, Creative Vision, Branding, Customer Experience, Stakeholder engagement
Driving Engagement and Growth with a New Brand Identity
Creative Direction at Amplience – an AI-driven content platform powering top retailers (L’Oréal, Gap, Tom Ford, ASDA, Boots, Domino’s) with content management, experience building, and GenAI solutions.
Leading a global in-house team of 13 creatives, I delivered a bold new brand identity amid a Series D funding round, leadership shifts, and a GenAI pivot. By keeping creativity in-house, we achieved significant cost savings while redefining the brand across all touchpoints – driving traffic, leads, social growth, and higher engagement, ultimately boosting awareness and performance.
Stats
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40%
Increase in Website Traffic following the brand identity rollout.
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25%
Growth in Lead Generation through refreshed digital assets and targeted campaigns.
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30%
Social Media Engagement uplift across key platforms within six months of launch.
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20%
Improvement in Conversion Rates on core product pages.
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100+
Global Brand Rollout across 100+ touchpoints within the first year.
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0%
Drop in BAU production throughout rebrand, Series D funding round and business model pivot into GenAI.ars.
“A hugely talented creative thinker, Nick led the in-house rebrand of Amplience whilst managing a heavy rotation of creative assignments. He understands how to apply creative in service of growing a business.”
Chief Marketing Officer, Amplience
